Google Analytics 4 : Set Up - Hudson Creative Documentation

I: Create the GA4 Account and/or Property

Go to the Admin cog wheel at the bottom left

If an Account already exists, click Create Property and skip to Step 5

Click Create Account

Name the account the business name and select all of the data sharing options, then click Next

Name the property the Website URL (ie: hudsoncreative.com)

Set the Time Zone to (GMT-04:00) New York Time and leave the Currency as US Dollar ($), then click Next

Click the blue Create button to create your Google Analytics 4 property!

Now, we will set up the Data Stream for the website

Click the Web option

Under Website URL select https:// and paste the website URL we will be tracking (ie: hudsoncreative.com)

Under Stream Name, type in the business’ name

Toggle Enhanced Measurement so that it is on

(enhanced measurement items are things that GA4 can track “out of the box”)

Click the blue Create Stream button

On the new screen, make note of the Measurement ID as we will need this later!!

Now, we need to make sure GA4 is configured to work with the website and begin tracking data.

*** If Google Tag Manager is not installed on the site, please view the Installing Tag Manager Process Documentation and then come back here ***

Navigate to Google Tag Manager: https://tagmanager.google.com/

Open the Account and Workspace for the website we are working on

Click Tags in the left-side menu

Click the light-blue New button to create a new tag

Change the name Untitled Tag at the top-left to Google Analytics (GA4) Configuration

Click inside the Tag Configuration box

Choose (click) the Google Analytics: GA4 Configuration tag type

For the Measurement ID field, copy and paste in the Measurement ID that was shown in Google Analytics 4 (after Step 12 above)

Ensure “Send a page view event when this configuration loads” is checked to be ON

Click into the Triggering box to set up the tag’s trigger

In the side-menu pop-up, choose (click) the All Pages (Page View) trigger

Click the blue Save button at the top-right

We have just created the Google Analytics (GA4) Configuration tag, which tells Google Tag Manager to share it's data with Google Analytics 4.

Click the blue Submit button at the top-right

Type Hudson Creative Google Analytics 4 Set Up as the Version Name and click Publish