Hudson Creative Documentation

Option 1: Client share’s access with Hudson

• Accounts can ask the client to add webmaster@hudsoncreative.com (or pepsi@hudsoncreative.com if it’s a Pepsi client) as a manager of the listing.

Option 2: Client gives Hudson access to their account (that has Yelp access)

• If comfortable, the Accounts team can ask the client to give us access to their login information. The Accounts team should test the login information to make sure that there are no 2-Factor authentication blockades on it. If there are, they should coordinate with the Creative team and the client to grant Creative access.

Option 3: No account exists with Yelp access (Listing exists and is unclaimed)

1. If no account exists, the Accounts team must create a Yelp account at: https://business.yelp.com/?hl=en_US. 
2. Click the “ Manage my free listing ” button at the top-right
3. Click the “ Sign Up ” button at the top-right
   • Use the client’s name from the ABIS (Postcard Verification Address Person)
   • Be sure to add the login to the client’s ALA sheet
4. Check the email’s inbox for any account confirmation / verification email before proceeding.
5. Return to: https://business.yelp.com/?hl=en_US and click the “ Manage my free listing ” button at the top-right
6. Input the Business Name (from the ABIS) into the search bar
7. Check to see if the address on the listing matches the ABIS
8. If so, click to begin the claiming process
9. You may need to coordinate with the client to verify the claim via a phone call to the business’ phone number

Option 4: No account exists with GMB access (Listing doesn’t exist)

1. If no account exists, the Accounts team must create a Yelp account at: https://business.yelp.com/?hl=en_US. 
2. Click the “ Manage my free listing ” button at the top-right
3. Click the “ Sign Up ” button at the top-right
   • Use the client’s name from the ABIS (Postcard Verification Address Person)
   • Be sure to add the login to the client’s ALA sheet
4. Check the email’s inbox for any account confirmation / verification email before proceeding.
5. Return to: https://business.yelp.com/?hl=en_US and click the “ Manage my free listing ” button at the top-right
6. Input the Business Name (from the ABIS) into the search bar
7. Click “Add to Yelp for free”
8. Fill out the form using the ABIS information
   • Make sure that the Name, Address and Phone # directly match the ABIS
   • Click “ Continue “

Option 5: Listing exists, is claimed and we can’t get access from client

1. Go to this link
2. Locate the listing by typing the business name and city, state from the ABIS
3. Shuffle through the results until you find a matching business with matching ABIS information
4. Click the red “ Select this Business “ button
5. Fill out the form using information from the ABIS
   • Your First Name
     • “Postcard Verification Address Person” on the ABIS
     • Use the first name only
   • Your Last Name
     • “Postcard Verification Address Person” on the ABIS
     • Use the last name only
   • Your business email address
     • Use the email address for which we have access to the inbox
     • Usually, this is the “Location Listing Registration Email” on the ABIS
   • Additional information
     • Type a short message here like:
     • I am trying to claim my business’s listing on Yelp. Please help!
   •  Your Email Address 
     • Use the email address for which we have access to the inbox again
     • Usually, this is the “Location Listing Registration Email” on the ABIS
6. Click the red “ Send “ button
7. Keep an eye out on the client’s business email that we used to claim here. An email from Yelp support with updates or next steps may come in a few days later.

How To:

1. 1. Go to https://biz.yelp.com 
   2. Login using the client’s credentials (from the ALA sheet)
   3. Go to the Yelp listing
   4. Click the “Business Information” tab on the left-side menu (Store icon)
   5. Use the client’s ABIS to update the listing’s information
   6. Click “ Edit ” next to the Name, Phone # and Website Link at the top
      • Name
        • Needs to match the ABIS 
        • Use “Business Name”
      • Phone Number
        • Needs to match the ABIS
        • Use ABIS “Business Primary Phone Number”
      • Website Link
        • Use ABIS “Website URL”
      • Menu Link (only applies to restaurants)
        • This can usually be found at the client’s website
      • Click “ Save “ once you’ve made changes here.
      • Business Category
        • Use ABIS – “Categories (Sushi Restaurant, American Cafe, etc.”
          • Try to add as many from the ABIS that match, as possible
      • Amenities and more
        • Use as many ABIS “ATTRIBUTES” as you can
      • Hours of Operation
        • Needs to match the ABIS
        • Use ABIS “Hours of Operation”
      • Specialties
        • Copy “”Business Description (minimum 400 characters)” from the ABIS
      • Address (on the right-hand side-bar)
        • Needs to match the ABIS
        • Use ABIS “Address Line 1, City, State/Province, ZIP Code
        • Add the Unit or Suite # (if applicable)
      • Photos (click the +camera Icon)
        • Add the Photos from the ABIS, including the “Company Logo”
        • Use Google Drive for this part to upload any files
        • Clients Folder > Brand > Location > ABIS Photos & Logo
          • For Pepsi clients:  Clients Folder > PepsiCo > Community # > Brand > Location > ABIS Photos & Logo
        • Make sure you add captions to these photos based on what is in the ABIS

• • • • • For Example: Image 1’s caption should correspond to Image 1’s Photo, etc.

Finishing Up

Once the Yelp listing has gone through all three steps of Create / Claim, Verify and Update with ABIS information, it can be considered complete. 

1. At this point, double-check that all the information on the listing matches what’s on the ABIS. Especially the NAP.
2. With the Yelp listing open, click the icon on the top-left, next to the business name
   • The live listing should open up 
3. Copy the URL
4. Paste the link into the ABIS in the cell: “Yelp Listing URL”
   1. (Optional): Paste the link into the ALA sheet (non-Pepsi clients)
5. Lastly, make sure the login information is correctly recorded in the ALA sheet (non-Pepsi clients)
6. Paste the Yelp listing URL into the Asana task and check it off