Hudson Creative Documentation

Instagram Page Process Documentation

Intro: 

To help customers find your business, and to tell them your story, we can add or update the business information.

NAP: NAP is an acronym for Name, Address, and Phone number. The NAP for the business needs to be correct and consistent when optimizing your website and online presence for local search because Google values accurate information for its users. NAP consistency is important for local SEO because matching NAPs show legitimacy and improves the chances to rank the local business well. It also provides search engines and potential new customers with the most essential information about the business.

What You’ll Need:

  1. Client’s Login Information (ALA sheet or LastPass)
  2. Client’s ABIS
  3. A mobile device or tablet (to use the Instagram App)
  4. The Instagam App

Instagram Steps:

  1. Gain Access
  2. Audit and Update with ABIS Information (keeping a checklist of changes)

Gain Access:

Typically, the Accounts team will gather the login credentials for a client’s Instagram. The Creative team will be responsible for checking in and making sure Instagram has all of the applicable information from the ABIS. 

Steps:

  1. Go to the Instagram App
  2. Log in using the credentials provided

Audit and Update with ABIS Information

Once the listing has been created, we should locate it and add it to the Asana task. We can also move forward with updating the listing with the information that’s on the ABIS if any of it is incorrect.

Steps:

  1. Go to the profile tab at the bottom-right
  2. Click “Edit Profile”
    • General Info:
      • Name should match the ABIS (business name field)
      • Website should match the ABIS (display URL field)
      • Bio should match the ABIS (slogan field)
      • Address should match the ABIS (Address Line 1, City, State/Province, ZIP Code fields)
      • Phone Number should match the ABIS (Business Primary Phone Number field)
      • Category should match the primary ABIS category (the first one)
    • Make sure that Display Contact Info is ON
    • Make sure that Display Category Info is ON

Make sure we keep note of the changes we are making by adding notes to the Asana task for each update.

  1. Add Buttons, like:
    • Call
    • Directions
    • Email
    • Reserve (using the reservation URL from the ABIS)
    • Order (using the order online URL from the ABIS)
      • You can also select the Book, and Get Tickets buttons, if applicable
  2. Save your changes

Now leave a comment in the Asana task and log out of the client’s Instagram account and we’re done!