Hudson Creative Documentation

Online orders on Google through a provider

Restaurants can receive online orders for pickup or delivery directly from Google Search, Maps, or the Assistant. Users who search for your restaurant may see an “Order Online” button, which they can tap to view a menu and start their order.

This feature is available to restaurants in Australia, Brazil, Germany, India, and the United States.

Important: This feature is only available to restaurants that work with supported providers to fulfill their online orders.

Local business links are different from the “Order Online” button and can be customized by the business owner. These links may also be automatically added to your Google My Business listing by supported providers.

Editable Features: 

  • Remove the “Order Online” button
  • Remove a specific provider behind the “Order Online” button
  • Manage the menu
  • Add links to your Business Profile
  • Remove third-party links

Recommended Configuration: Only allow preferred delivery providers to be connected with the restaurant location’s “Order Online” button and remove all non-preferred providers. If the restaurant location is only promoting native delivery, then remove the “Order Online” button.

Make sure to set the Order and Reservation links “preferred by this business” to native channels (or if this is not available ask the restaurant who the preferred third party is to include here).

The menu links should direct users to a search-friendly menu page on your website. If there is no menu page on your website then you can redirect this to your preferred delivery provider.

Known Supported Providers: 

Online Ordering: DoorDash, Postmates, Delivery.com, Slice, ChowNow, Zuppler, Hungr

Reservations: Most major providers. Full list here.

Links:

Online orders on Google through a provider

Local business links

Opt Out Link

Process Guide:

  1. Log into the client’s Google my Business account
  2. Select their restaurant location’s listing
  3. Click Info in the left-side menu
  4. Navigate to Order Ahead Links and click it
  5. In a new tab/window, open the client’s ABIS
  6. Locate the row titled “Delivery Online Order URL”
  7. Copy the link.
  8. Return to Google my Business
  9. Paste the link into the field for Order Ahead Links
  10. Click the star so that it is filled in
  11. This sets the new link as the preferred order link
  12. Click Apply

IF THERE ARE ADDITIONAL “LINKS FROM THIRD-PARTY PROVIDERS” WE MUST CONTINUE. IF NOT THEN DISREGARD THE FOLLOWING STEPS.

After adding the “Order Online” link and setting is as the preferred option, you must submit the following form to opt out of online food orders on Google from specific providers.

Use the following to help you fill out the form:

  1. What is your name? *
    Use the “Postcard Verification Address Person” from the ABIS to answer this question
  2. What is your email address? *
    Use the “Location Listing Registration Email “ from the ABIS to answer this question
  3. Business name
    Use the “Business Name” from the ABIS to answer this question
  4. Business address *
    Write the full address using the information on the ABIS to answer this question
    Ex: {Address Line 1, City, State, Zip Code}
  5. What country are you located in?
    *    United States (typically)
  6. Reason
    *    I am not happy with the services provided by the provider(s)
  7. Do you want to remove the “Order Online” button from all of your locations associated with your account?
    *No

For “Please submit an attachment that describes the concern/issue with the feature”, do the following

Open up Microsoft Word or create a new Google Document in a new tab

Use the following script to write a letter to Google 

Replace all items in { } with relevant information from the client’s ABIS

Replace {Service #} with each link that you want to remove

This would be every link under “Links from third-party providers” that can be seen in Google my Business

Once you have written the letter, save the document as “Letter for Google – {client’s business name}

Attach it to the Google “Opt Out” form by clicking “Select Files”.

Once the letter is attached and the form fields are filled out, click the blue submit button.

Make a note in the Basecamp task that this has all been completed and assign it to another member of the team.

How to add the Order Online URL:

On the left side bar click “Product”

Select a “Product Name”

Add the “Description”

On the next tab select the Order Online and add the link of the Order Online URL.