Once we’ve gained access, and the Google my Business listing is verified, and the ABIS has been approved, we can move forward with updating the listing with the information that’s on the ABIS.
Login using the client’s credentials (from the ALA sheet)
Go to the location’s Google Business Profile listing
Click the Info tab on the left-side menu
Use the client’s ABIS to update the listing’s information
The Name field
- Needs to match the ABIS
- Use “Business Name” from the ABIS
For Business Category
1. For Primary Busines Category:
- Use the Primary Category as it’s written in the ABIS
2. For Additional Categories:
- Use the Categories (Sushi Restaurant, American Cafe, etc.) as they’re written from the ABIS
Try to add as many additional categories from the ABIS that match, as possible. (Don't worry about over-stuffing additional categories)
The Address field
- Needs to match the ABIS
- Use the following fields from the ABIS
- Street Address = Address Line 1
- City = City
- State = State/Province
- ZIP Code = ZIP Code
The Service Areas field
- Use the “Areas You Serve” cell from the ABIS
- Try to add as many from the ABIS as possible.
The Hours field
- Needs to match the information in the ABIS
- Use the “Hours of Operation” cell in the ABIS
The Phone Number field
- Needs to match the ABIS
- Use the “Business Primary Phone Number” cell in the ABIS
The Website field
- Needs to match the information in the ABIS
- Use the “Website URL” cell in the ABIS
The Amenities field
- Use the “Attributes” cells in the ABIS
- Use as many ABIS “ATTRIBUTES” as you can
The Business Description field
- Copy the “Business Description (minimum 400 characters)” cell from the ABIS
- Sometimes quotation “” marks will be copied, be sure to remove these from the beginning and end of the description.
Lastly, we'll need to add the photos to the Google Business Profile
Click Photos on the left-side menu
Click the blue + at the top-right
Drag in the image files from Google Drive, or click “Select photos and videos from your computer”
To find the ABIS Photos, open Google Drive and navigate to All Clients > [Client Name] > Locations > [Location] > ABIS Photos & Logo For Pepsi Clients, the path is: [All Clients] > PepsiCo > [OPA Locations] > [Community #] > [Brand] > [Location] > ABIS Photos & Logo
There should be a defined logo and cover photo. If there isn’t already, please update these items by clicking on them and adding in one of the ABIS images
Once the Google Business Profile listing has gone through all three steps of Create / Claim, Verify and Update with ABIS information, it can be considered complete.
At this point, double-check that all the information on the listing matches what’s on the ABIS. Especially the Name, Address and Phone number.
In the Google Business Profile listing, click Home on the left-side menu
Locate and click on Share your Business profile
Paste the link into the ABIS in the cell: Google Maps Local URL
Lastly, make sure the login information is correctly recorded in the ALA sheet