Hudson Creative Documentation

Screaming Frog Crawl Process


Analyze Screaming Frog Crawl

The Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites, where manually checking every page would be extremely labour intensive, and where you can easily miss a redirect, meta refresh or duplicate page issue. Using the Screaming Frog SEO Spider can be an efficient way to go through these items without having to click through everything on the website yourself.

 

Screaming Frog SEO Crawl Process:

  • Check for missing Page Titles
  • Check for missing Meta Descriptions
  • Check for missing Alt tags on Images
  • Check for H1s – Missing and Duplicate
  • Check for 4xx errors (redirects and broken links)

Web Pages Export:

Load up Screaming Frog (from your computer’s Applications).

Paste the website’s URL that you want to crawl in the top bar and click Start.

Screaming Frog will slowly populate as it crawls the website.

Wait until the bar to the right is fully green (Crawl: 100%).

On the right, click SEO Elements > Internal > All.

Click export at the top-left.

Images Export:

On the right of Screaming Frog, click SEO Elements > Internal > Images

In the spreadsheet area of Screaming Frog, Shift+Click to select all of the images

Every image should now be selected.

Click the Image Details tab underneath.

Click export at the top-left.

Response Codes Export:

Click on the Response Codes.

Click export at the top-left.

Creating the Google Doc/Spreadsheet

Make a copy of the Screaming Frog Crawl Template and save it to the client folder.

Title This “[Client] Screaming Frog SEO Results”.

HTML Tab:

On the first tab “HTML”.

Export/Copy the information needed on the “HTML” tab or you may use the VLOOKUP to export the exported data from the Screaming Frog.

Sort Column B by A-Z. Remove any rows that do not contain “text/html” in Column B, “Content”. Remove text/ccs, image/jpeg, Application/Javascript & etc.

Go through the columns “Title 1”, “Meta Description“, and “H1-1”  and mark any empty cells and duplicates in red.

Images Tab:

On the second tab “Image”.

Export/Copy and paste the data from the exported file of images.

Sort Column C by A-Z.

Mark any rows that do not contain any alt-text in Column C, in red and orange for duplicates.

Response Codes Tab

Open the third tab “Response Codes”.

Export/Copy and paste the data from the exported Screaming Frog Response Codes.

Remove any rows that don’t have text/html or text/html;charset=utf-8 in the second column (Column B – Content Type)

For any rows with “Status Code” 2XX, highlight it green.

For any rows with “Status Code” 3XX, highlight it yellow

For any rows with “Status Code” 4XX, highlight it red

ASANA’s Sample Note:

  • Page Titles – looks good but needs to be optimized
  • Meta Descriptions – No meta description at all.
  • Alt tags – The majority of the image alts are duplicates and some don’t have Alt tags.
  • H1s – Missing and Duplicate
  • 200 – All are 200’s