Hudson Creative Documentation

• Welcome
  • Creating Documentation
• Clients
• Data Entry
  • ABIS Process Document
  • Add in all Page Titles, Meta Descriptions, and H1’s
  • Canceling Moz Local Renewals
  • How To Add Site Copy
  • Image ALT’s Process Document
  • Internal Linking
  • Moz Local Campaign
  • Screaming Frog Crawl Process
  • Sitebulb Process Document
  • Website Screenshot Process Document
  • SEMRush Improvements
    • Redirects
• Development
  • BentoBox
    • How To Use BentoBox
  • Technical Website Audit Process Document
  • WordPress
    • Gravity Forms
      • Payment Processing With Stripe and Gravity Forms
    • Launch Website & Enable SSL
    • Migrate From Hudson Server To New Host
    • WordPress Installation on Hudson Creative Server
• Google
  • Google Cloud
    • Creating a Google Cloud Account
    • Create a Google Cloud project
  • Google Search Console & Bing Webmaster Tools
  • Online orders on Google through a provider
• Restaurant Schema Process Document
• Tracking
  • Google Search Console & Bing Webmaster Tools Process Documents
  • Installing Tag Manager Process Documentation
  • Setting Up Google Analytics with Goals Process
  • Setting Up Google Tag Manager Events Process
  • Google Analytics 4 : Creating Events & Conversions
  • Google Analytics 4 : Form Submission Tracking (with GTM)
  • Google Analytics 4 : Set Up
  • Google Analytics 4: Assigning Conversion Values to Events ($$)
• Online Ads
  • Set Up Ad Campaign (Search)
  • Set Up Ad Campaign (Social)
  • Google Display Management: Monthly Maintenance Process Guide
  • Set Up Ad Campaign (Display)
  • Social Ad Management: Monthly Maintenance
  • Google Search Management: Quarterly Maintenance Process Guide
  • Google Display Management: Quarterly Maintenance Process Guide
  • Social Ad Management: Quarterly Maintenance
  • Google Ads Guide: Call-Only Ads, Call Extensions & Call Conversions
  • Google Search Management: Monthly Maintenance Process Guide
  • Tracking Outbound Links In Google Tag Manager
• BrightLocal
  • How To Add an Account
  • How to Run a Local Search Audit
  • How to set up a Citation Tracker
  • How to set up a Local Search Rank Checker Report
  • How to set up GBP Audit
• SEO Copywriting
  • Keyword Research (Online Ads Category)
  • Local Keyword Research
• Listings
  • Apple Business Connects Process Document
  • Apple Maps Process Documentation
  • Bing Listing Process Document
  • EatOkra Listing Documentation
  • Facebook Page Process Documentation
  • Foursquare Listing Documentation
  • Google My Business Listing Documentation
  • Instagram Page Process Documentation
  • Listing Closure Process Document
  • Restaurantji Process Document
  • TripAdvisor Process Document
  • Yelp Listing Documentation
  • YouTube Channel Process Documentation
  • BingPlaces – Support Chat Verification
• Google Business Profile
  • Google Business Profile – Update with ABIS Information
  • Adding Products & Services to Google Business Profile
• Logout
• Process Documentation

ABIS stands for Approved Business Information Sheet. ABIS is a business information sheet that contains important information that we need all throughout the optimization and most of all to be more accurate with all the listings. ABIS will be our reference in updating listings and even in creating web development.

ABIS is divided into different sections. Before the Creative Team will update/add data. The Account team will gather the important information first.

ABIS Sections:

• Basic Information 
• URL Information
• Business Details
• Location Features
• Attributes
• Keywords & Business Description
• Image Assets

BASIC INFORMATION (Accounts)

All basic information will be filled out by the account team. The account team will be the one to communicate to the client and ask the necessary information needed.

URL INFORMATION (Accounts)

The account team will be the one to pull all the URL information for the ABIS. If there is a need to create an account for Yelp, or TripAdvisor it will be indicated. The accounts will get all URLs, create/claim and verify.

BUSINESS DETAILS (Accounts)

Business details are data or information that we need in updating the listing information of the client. This information will help us to streamline the marketing campaign or the development of the organization.

LOCATION FEATURES (Creative)

Not all client’s locations will have “Location Features” but most of the time we use this for restaurants. Location features will be used in creating category/services sections in the location page that has a specific button, ex: Menu.

KEYWORDS & BUSINESS DESCRIPTION (Creative)

In this section, it will be the creative team to do the keyword research and create descriptions using the keywords that we got from the keyword research.

IMAGE ASSETS (Creative)

It’s highly important for online businesses, SEO-friendly images are known to positively impact the overall user experience.

The main role of the alt text is to improve accessibility by allowing screen readers to read out what the image is about to visually impaired people. This is also very important for image SEO as it helps search engines understand the image’s context.

Adding Caption (Creative)

In adding the caption, we want to use or inject the keywords in describing the images as much as possible. Caption or Alt Text helps to improve accessibility by allowing screen readers to read out what the image is all about visually impaired people. This is also very important for image SEO as it helps search engines understand the image’s context.

In creating the caption or Alt Text you may use the Keywords and SEO Copy sheet as your reference in injecting keywords or in creating caption or Alt Text.